Local SEO is simply optimization that is focused on obtaining optimum results in a pre-defined local market. Zamir Javer is convinced that small companies and most professional service businesses cannot do without local SEO.
Small businesses and professional practices often offer service only to people within a reasonable distance from its base of operations. Their prospective clients also would feel a lot more secure dealing face to face with a local service provider. After all, why would a man hire the services of a lawyer based across the country?
For Digital Marketing purposes, this means that prospective clients would most likely add their geographic locations in their search string when using the big search engines. For this reason generalized SEO rankings are most often meaningless and high Local SEO rankings on Google, Yahoo, Bing, or even Google maps yield the best results. One other benefit is that you less likely to receive an inquiry from Siberia, unless you live there of course.
Getting optimal local SEO results would involve knowing your competition, using optimized keywords, web titles and meta tags, search engine submissions, registration in local listings, loading SEO content, quality links with other sites, and a lot more. On top of all these, SEO results should be periodically analyzed and methods adjusted to conform to evolving search engine algorithms and rules.
Zamir Javer suggests that even if people who own small businesses and professional service firms have the ability to manage their local SEO strategies themselves, their time is too precious. Investing in the services of digital marketing experts is the way to go.
In this modern world ruled by computers and the internet, lawyers now see the benefits of a strong internet and social media presence. But behind all the hype about how the times have changed, you will find that the basics have remained the same. Effective law firm SEO merely expands the reach of what you had before, and makes it dangerously more permanent as well.
Your website replaces the signboard above the door, the newspaper, tv and radio ads. Where old ads are limited by airing time, print date, and location, a website is available 24/7 anywhere in the world there is internet connection. That being the case, you must ensure that your site presents a very positive picture of your practice. It must be comfortingly useful and convey confident competence. Ensuring the quality of both your links and your content goes a long way toward attracting clients.
Word of mouth advertising has been replaced by new internet and social media concepts like online comments, likes, tweets, re-tweets, and reviews. Maintaining a good online reputation necessitates constant monitoring of what others say about you. Google and Yahoo have alerts that find web content that mentions your law practice. Tweeter has a find feature that allows you to search for posts that mention your business. You need to be responsive to genuine comments and deal with posts that tend smear your firm’s reputation.
While using the internet and social media have many benefits, there are also cases of misuse and abuse that may adversely affect your practice. Exercising due diligence in selecting content and monitoring comments about your practice go a long way towards maximizing all the positive aspects of law firm SEO tools.